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Qed Media Group LLC Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather than a business builder.

Creating a marketing plan need not be scary or difficult. It does not require a marketing degree or a lot of experience. You do, however, need to put some quality time into writing your plan. There are different ways to write a marketing plan, one of which is to create a marketing plan outline (or single summary page) through a five step process.

5 Steps to Creating a Marketing Plan

Those five steps are:

1. Gather and Analyze Information

2. Verbalize Your Main Challenge(s)

3. Develop Your Website Objective(s)

4. Create Strategies

5. Choose Marketing Programs

As you create your marketing plan, fill in the knowledge you gained while developing the five steps.

Step 1: Gather and analyze information.

You will need information about your company, competitors, customers, and other industry players to reference while creating the plan. This includes all you can find about how the Internet is currently being integrated in your industry with respect to products, promotions, pricing structures, and distribution channels. From this information, you can complete industry and SWOT analyses as well as identify your target customers.

Step 2: Verbalize your main challenge(s).

Write down the main Internet related challenges you want to overcome as a result of your plan. Referring to these main challenges will help keep you focused while creating your marketing plan. You may even want to write your challenges down in question form - "How do we". When your marketing plan is completed, it will answer the question "How do I address these challenges?"

Step 3: Develop your Website objective(s).

The objective addresses the "big picture". Your objective answers the question "How will I overcome my main marketing challenge(s)?" in broad, general terms. If your company's main site-related challenge is figuring out how to use your Website to help build client business, for example, an objective for your Website marketing plan could be "To enhance online client service as well as build site awareness and interest with clients."

Step 4: Create strategies for the marketing plan.

Strategies support your objective, defining the general approaches you will take to meet your objective. For example, strategies to support the objective outlined in Step 3 could include 1) improve online communication, information, and education, 2) build awareness of and interest in your company on the Internet, and 3) communicate the Website's existence and advantages to existing clients.

Step 5: Choose marketing programs (tactics).

Marketing programs are where the action takes place - these are the things you will do to bring your strategies to life. Marketing programs to support strategy 2 in the above example (improve online communication, information, and education) could include 1) sharing experience and observations in your industry through participation in discussion boards, 2) offering an email newsletter, and 3) listing/submitting your site to targeted search engines and directories.

The Write Up

Once you have created a marketing plan summary by working through the five steps, there are numerous ways to create an expanded write up. If you are a company employee, there may be existing format and content you must follow. You can find some write up suggestions in "What to Include in Your Marketing Plan Write Up" at http://www.websitemarketingplan.com/Arts/WritePlan.htm.

After the initial plan is created, you should treat it as a work in progress. Tweak and adjust as needed in response to changing conditions. Qed Media Group updates marketing and business plans annually when developing budgets for the coming year.

Whether you are a one-person shop or part of a good-sized company, having a Website marketing plan can help your business prosper on the Web.

Call today for better search engine rankings! 1-866-268-5588

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Since Qed Media Group is based in Portland Maine, we will arrange to have telephone conference with your key personnel to do the business analysis.

If you already have a web site you are not happy with, we will find a better solution. Following the initial business analysis, which will be free, we will give you a concise specification of the work involved and a quotation. If accepted, a full functional specification report of your business requirement will be presented to you. If needs to be signed off before we proceed with design and development.

The design, which is very important in the end user's point of view, is your 'window dressing'. A visitor should be tempted to come into your site and easily find their way about. Our designers will put a lot of thought into the graphics and layout of the pages for it to look and feel right for your visitors. Your opinion and approval will be welcome at each stage of this process and you will be able to see the development in stages as it progresses.

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We build your site, optimized, to be seen by people interested in your business or service, which is very critical in giving the right presence in the web.

You don’t have to meddle with any ‘e-commerce packages’ or ‘ready made website’, which may or may not work as expected. Many claim their package is comprehensive and easy to operate, but in reality, you need a degree of IT knowledge and support to build a site with them.

Article and content by Robert Russo.

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Defendmyname Internet Reputation Management

December 18, 2006

Qedmediagroup | Defendmyname | Qed Media Group

5 Steps to Creating a Marketing Plan

Step 1: Gather and analyze information.

Step 2: Verbalize your main challenge(s).

Step 3: Develop your Website objective(s).

Step 4: Create strategies for the marketing plan.

Step 5: Choose marketing programs (tactics).

The Write Up

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