Qed Media Group > Defendmyname > Defend My Name
Qed Media Group LLC Have you created a marketing plan for your Website? If not, it is
time to think about developing one. An Internet marketing plan helps
you make the right day-to-day and long term decisions. Without a
marketing plan, it is more likely your Website will be a drain on
finances rather than a business builder.
Creating a marketing
plan need not be scary or difficult. It does not require a marketing
degree or a lot of experience. You do, however, need to put some
quality time into writing your plan. There are different ways to write
a marketing plan, one of which is to create a marketing plan outline
(or single summary page) through a five step process.
5 Steps to Creating a Marketing Plan
Those five steps are:
1. Gather and Analyze Information
2. Verbalize Your Main Challenge(s)
3. Develop Your Website Objective(s)
4. Create Strategies
5. Choose Marketing Programs
As you create your marketing plan, fill in the knowledge you gained while developing the five steps.
Step 1: Gather and analyze information.
You
will need information about your company, competitors, customers, and
other industry players to reference while creating the plan. This
includes all you can find about how the Internet is currently being
integrated in your industry with respect to products, promotions,
pricing structures, and distribution channels. From this information,
you can complete industry and SWOT analyses as well as identify your
target customers.
Step 2: Verbalize your main challenge(s).
Write
down the main Internet related challenges you want to overcome as a
result of your plan. Referring to these main challenges will help keep
you focused while creating your marketing plan. You may even want to
write your challenges down in question form - "How do we". When your marketing plan is completed, it will answer
the question "How do I address these challenges?"
Step 3: Develop your Website objective(s).
The
objective addresses the "big picture". Your objective answers the
question "How will I overcome my main marketing challenge(s)?" in
broad, general terms. If your company's main site-related challenge is
figuring out how to use your Website to help build client business, for
example, an objective for your Website marketing plan could be "To
enhance online client service as well as build site awareness and
interest with clients."
Step 4: Create strategies for the marketing plan.
Strategies
support your objective, defining the general approaches you will take
to meet your objective. For example, strategies to support the
objective outlined in Step 3 could include 1) improve online
communication, information, and education, 2) build awareness of and
interest in your company on the Internet, and 3) communicate the
Website's existence and advantages to existing clients.
Step 5: Choose marketing programs (tactics).
Marketing
programs are where the action takes place - these are the things you
will do to bring your strategies to life. Marketing programs to support
strategy 2 in the above example (improve online communication,
information, and education) could include 1) sharing experience and
observations in your industry through participation in discussion
boards, 2) offering an email newsletter, and 3) listing/submitting your
site to targeted search engines and directories.
The Write Up
Once
you have created a marketing plan summary by working through the five
steps, there are numerous ways to create an expanded write up. If you
are a company employee, there may be existing format and content you
must follow. You can find some write up suggestions in "What to Include
in Your Marketing Plan Write Up" at http://www.websitemarketingplan.com/Arts/WritePlan.htm.
After
the initial plan is created, you should treat it as a work in progress.
Tweak and adjust as needed in response to changing conditions. Qed Media Group updates marketing and business plans annually when developing
budgets for the coming year.
Whether you are a one-person shop or
part of a good-sized company, having a Website marketing plan can help
your business prosper on the Web.
Call today for better search engine rankings! 1-866-268-5588
http://www.qedmediagroup.com
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http://www.qedmediagroup.com/portfolio1.html
http://www.qedmediagroup.com/frontoffice.html
http://www.qedmediagroup.com/internetmarketing.html
http://www.qedmediagroup.com/seopackages.html
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Geographical Phrases
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Since Qed Media Group is based in Portland Maine, we will arrange to
have telephone conference with your key personnel to do the business
analysis.
If you already have a web site you are not happy with, we will find
a better solution. Following the initial business analysis, which will
be free, we will give you a concise specification of the work involved
and a quotation. If accepted, a full functional specification report of
your business requirement will be presented to you. If needs to be
signed off before we proceed with design and development.
The design, which is very important in the end user's point of view,
is your 'window dressing'. A visitor should be tempted to come into
your site and easily find their way about. Our designers will put a lot
of thought into the graphics and layout of the pages for it to look and
feel right for your visitors. Your opinion and approval will be welcome
at each stage of this process and you will be able to see the
development in stages as it progresses.
GET A LIVE RECEPTIONIST FOR YOUR BUSINESS TODAY!
http://www.mynewreceptionist.com
We build your site, optimized, to be seen by people interested in
your business or service, which is very critical in giving the right
presence in the web.
You don’t have to meddle with any ‘e-commerce
packages’ or ‘ready made website’, which may or may
not work as expected. Many claim their package is comprehensive and
easy to operate, but in reality, you need a degree of IT knowledge and
support to build a site with them.
Article and content by Robert Russo.
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http://www.seomiracles.com
http://www.howgoogleworks.com
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